Analysis Of Paul Smith s First Clothing Boutique

1. This report will analyse the men’s knitwear range of Paul Smith in terms of the brand’s positioning which relates to aspects of pricing, sales channels, product range, visual merchandising, shopping experience and activity in the store. Based on the brand’s customers, products and identity, Paul Smith is in competition with both UK-based and international brands, such as Ted Baker, Marc Jacob and Zanone. This report will demonstrate the brand’s collection’s strengths and weaknesses in comparison with its competitors by carrying out survey that is taken by 100 consumers all around the world. The purpose is to make recommendations for Paul Smith to overcome its weaknesses to remain competitive. 2. Smith’s first clothing boutique opened in Nottingham, 1970, after discovering his interest in fashion. His designs became more recognisable, and by 1976 he exhibited a men s collection in Paris under the Paul Smith brand name. –ethical consumer From that point on, the brand name has gradually become synonymous with a classic British look with a twist. For over 40 years, Paul Smith has been in business and today it is a truly global, multi-channel business. He is particularly successful in Japan where more than 200 outlets are opened. The retail network spans Europe, Middle East, Asia and America and includes showrooms in key locations such as London, Paris, Milan and New York. The collection is wholesaled to 71 countries and promoted via the company’s strong online presence.Show MoreRelatedEssay on Foot Locker, Inc8899 Words   |  36 PagesHead: FOOT LOCKER, INC. A Strategic Analysis of Foot Locker, Inc. Richard A. 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Corporate Social Responsibility of Television Networks free essay sample

A discussion on corporate social responsibility of television networks defined in this paper as, business decision-making linked to ethical values, compliance with legal requirements, and respect for people, communities, and the environment. The following paper focuses on the social responsibility of television networks in their depiction of violence. The writer gives a general introduction of the ethical issues of corporate responsibility and outlines the specifics of the corporate responsibility of television networks in their depiction of violence on television. Recommendations are given to help formulate a policy that addresses this issue. This paper also delves into the details of the implementation and evaluation of the policy to address the responsibility of television networks for violence shown on television. I believe that it is not unreasonable to hold corporations to the same, if not a greater, responsibility toward the rest of society. The actions of corporations can affect, quite literally, millions of people. We will write a custom essay sample on Corporate Social Responsibility of Television Networks or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We only need to look at the Nestle Infant Milk Formula controversy for an especially distasteful example. Here, Nestle used misleading marketing to sell artificial infant formula to third-world children, resulting in the death of millions of these babies. See Dobbing (1988) for a detailed description of this case. Closer to home, the recent Enron scandal is another example how the actions of a corporation can damage millions of lives.